ࡱ>  %` bjbjٕ 2DSSSFTTVVpVVVXXX  $Rh19|[X"X|[|[1VVj~]~]~]|[dVV ~]|[ ~]~]Ro}+V~V P-f`S[c~O0~x\x<+x+$XaYr~]Y\/ZMXXX11&]XXXX|[|[|[|[D>>:J >>J  Implement Marketing Activities Assessment Task Cover Sheet Students Name:Business: Please complete and check all sections before mailing to the College. Make sure this cover sheet is securely attached to your Assessment Task. Please (() the type of submission (Full Submission Partial Submission Resubmission Task 4 Implement Marketing Activities BSBCMN414A  Participant Declaration: I declare that the material contained in this Assessment Task is my own work. XStudents Signature: / / College Use: Code: Comments Assessment Result: % Competent % Competence not yet demonstrated  Assessed By: Signature:Assessed By: Name: / / Part A  Advertising Reference: Module 3 Chapter 3; and article 25 Trade Secrets (copies available in Student Resources for download from website)  Q1. For one of your products identify the following: a) product description:   b) ONE target group for this product:  c) the benefit /s to this target group of this product    c) What is your main sales message to this group?    Q2. Design and attach a written advertisement for your business / product or target customer group from Q1 above. Q3. Explain how it meets the AIDA criteria, and which of the trade secrets you have used in your advertisement.              Q4. Prepare a draft action plan (last page) for implementing an advertising promotion for your business that includes the timeframes and deadlines for submitting advertisements to press. Q5. Estimate full costs of preparing and running this advertisement.        Q6. What would be your specific goal for placing such an advertisement (eg number of enquiries, calls or sales.. ) and why is this goal realistic?       Q7. What process would you put in place that would enable you to measure the effectiveness of this advertisement ?      Q8. What result will you need to cover your expected costs? Explain how you calculated this.    Part B Press Releases Reference: Module 3 Chapter 3  Q9. Review the tips for Writing a News Release (page 195) and draft a Press Release and attach it. Ideally design one that you could actually use. Some examples of topics are listed in the Press Releases article, but feel free to choose your own. Attach your draft. We will complete this activity as apart of a subsequent assessment task after you have received feedback from the College. Q10. What publications could you send your press release to (justify in terms of the publication being read by your target market)      Part C Personal Selling and Sales Promotion Reference: Module 3 Chapter 3  Q11. List the 6 steps to personal selling 1.  2.  3.  4.  5.  6.  Q12. Identify the buying motives for one of your target customer groups: Target customer group:  Buying motives:   Q13. Prepare a script that explains why prospective customers from your target group should buy from you and not your competitors.      Q14. Identify a closing technique that would work in a situation of personal selling that you are aware of. Explain why you feel it would work.      Q15. Identify 3 sales promotions that you might consider using. Explain what you would offer AND how you would ensure that you benefited from the promotion (particularly if you are offering a discount how would you make back that money?)          Part D Laws Affecting marketing Refer to the Department of Fair Trading website to assist you answering these questions.  Q16. Look up the NSW Office of Fair Trading website and a publication called: Advertising Good Business Matters: guidelines for business. Summarise the requirements of this legislation.       Q17. Look up the NSW Office of Fair Trading website and a publication called Refunds Good Business Matters: guidelines for business, and identify the requirements for refunds, warranties and guarantees. Summarise the requirements and explain how you implement them:       Q18. Look up the NSW Anti-Discrimination Board website information about Service Providers. Explain how you ensure that you do not discriminate in your promotional activities.       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