ࡱ> %` &dbjbjٕ        4N OOOhPtvPN .Q.QQQQwSwSwSsuuuuuu$ڜhB9 2VUS"wS2V2V  QQҚYYY2V Q QsY2VsYY2'  3Q"Q +aOV.G,0JW\33h wSTrYT\TMwSwSwSYXwSwSwS2V2V2V2VN DD'5N 5N N N         SSP Marketing Small Business Management Assessment Task Cover Sheet Students Name:Business: Please complete and check all shaded sections before mailing to the College. Make sure this cover sheet is securely attached to your Assessment Task. Please (() the type of submission (Full Submission Partial Submission Resubmission Certificate IV in Business (Small Business Management) BSBSBM403A  Task 5 Promote the Business Participant Declaration: I declare that the material contained in this Assessment Task is my own work. XStudents Signature: / / College Use: Code: Student to submit / resubmit: Assessment Result: % Competent % Competence not yet demonstrated  Assessed By: Signature:Assessed By: Name: / / Part A  Marketing Mix Reference: Module 3  Chapter 3  Q1. Explain what each of the 3 marketing objectives that a business may have means: 1. Retention:   2. Expansion:   3. Attraction:   Q2. Olives Super Sandwiches is giving out fliers to local businesses in the area offering a free coffee for each lunch bought by a new customer. What marketing objective might they be trying to achieve?    Q3. True or False A Marketing Strategy refers to the specific plan of action a business implements to reach its goals and marketing objectives. Q4. Petes Lawn Mowing service is overwhelmed with requests for work to be done. They can take on some new customers and dont want to upset their long term loyal customers. What pricing strategies should they take for quoting new jobs and why?      Q5. Give an example of when the strategy of delivering products on the internet might be successful for a specific type of product being offered to a specific type of customer.      Q6. List a range of promotional strategies that may be useful for your business.     Part B Develop Marketing Strategies Q7. What do you believe is the main marketing objectives for Olives Super Sandwiches?     Q8. Your Target Group for the Olives Case Study:  a) For your case study describe the product/s you would offer to this target group     b) Explain why this suits the target groups needs:    Q9. a) What overall pricing strategy should they adopt for this target group and to meet overall marketing objectives?     b) Explain why this pricing strategy will be suitable:    Q10. How would you decorate the store in your case study and create an image that would attract the target group?       Q11. For Olives Super Sandwiches identify and detail 3 promotional activities that would suit that target market and support the marketing mix and strategies you have described above. Give details about each and how they would work. 1.      2.       3.      Part C Monitor and Improve Performance Reference: Module 3 Chapter 3  Q12. Why is it important to evaluate the success levels of each marketing activity?      Q13. For one of your marketing activities in Q11 what ways could the success of promotional activities be measured?      Q14. What internal and external factors could impact on the success of your marketing activities?     Q15. What would you consider changing if a marketing activity was not successful?        Please mail this Assessment Task to: Australian College of Commerce and Management Locked Bag 8804, Wollongong NSW 2500 Email:  HYPERLINK "mailto:assessments@austcollege.com.au" assessments@austcollege.com.au Fax signed coversheet to 02 4225 1400  Australian College of Commerce and Management  FILENAME SSP_SmallBusMktingAssessmentTask5 v04-08 Page  PAGE 1 of  NUMPAGES 7   FILENAME SSP_SmallBusMktingAssessmentTask5 v04-08 Australian College of Commerce and Management,HIJSYacde   ! 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