ࡱ> %` Wbjbjٕ f T2b2b2bbvcDddHeHeHeggg $Oh.9if"gii.HeHegllli|HeHelill6lHed @#2bFjL$}0hmjm8mggrl!h\}hMggg..kdgggiiiidjjINX jjNX  Implement Marketing Plan Assessment Task Cover Sheet Students Name:Business: Please complete and check all shaded sections before mailing to the College. Make sure this cover sheet is securely attached to your Assessment Task. Please (() the type of submission (Full Submission Partial Submission Resubmission Task 6 Implement Marketing Plan BSBSBM403A BSBCMN414A; BSBMKG302A; BSBCMN409A; Participant Declaration: I declare that the material contained in this Assessment Task is my own work. XStudents Signature: / / College Use: Code: Students to submit / resubmit: Assessment Result: % Competent % Competence not yet demonstrated  Assessed By: Signature:Assessed By: Name: / / Part A Marketing Plan  Q1. Create a small Marketing Plan for one product or target customer group. Your Plan should: Explain the business opportunity of this target group or product Outline in sufficient detail the Marketing Mix that you will use Justify each of your choices (so that someone who does not know your business can understand your approach) Estimate the costs involved Calculate the number of sales needed to cover these costs (note you therefore need to know the profit from each sale) Set a target number of sales and justify why this is achievable Explain how you will be able to measure the sales that come from this marketing campaign. A. Business your Marketing Plan is for:  B. WHO is the target audience / market for this part of the marketing plan? Describe their demographics.     C. WHAT product / service are you selling to that target market?     D. WHAT are some of the features of your products/ service that will benefit that target group. Note explain WHY that feature will be a benefit to that target goup. Feature 1:   The benefit it is to that target group:    Feature 2:   The benefit it is to that target group:    Feature 3:   The benefit it is to that target group:    Feature 4:   The benefit it is to that target group:    E. WHERE will your product be made available to the target group (is there a specific geographic location?)    F. HOW will you deliver the product to your target group? Explain why this will suit your target audience. Production (what changes if any will you make to ensure benefits that suit your customer directly or indirectly eg cost reductions that enable lower prices may be an indirect production variation):       Distribution (how will customers access your product):        G. PROMOTIONAL aspects of your marketing plan Type of Promotionsales message it will containHow you will implement the promotion         H. HOW much? Pricing Strategy:    Cost Strategy:    Goal Profitability:    Calculations: Show your calculations of what the break even sales volume is with your planned costs and pricing levels.      Show your calculations of what the profit level will be with the goal sales volume is with your planned costs and pricing levels.      Part B Advertising Reference: Module 3 Chapter 3; and article 25 Trade Secrets (copies available in Student Resources for download from website)  Q2. Design a written advertisement for your business / product or target customer group from Q1 above. Q3. Explain how it meets the AIDA criteria, and which of the trade secrets you have used in your advertisement.               Q4. Explain how it targets your target market; including sells the benefits to them.          Part C Press Releases Reference: Module 3 Chapter 3  Q5. Draft a short Press Release and attach it. Ideally design one that you could actually use. Some examples of topics are listed in the Press Releases article, but feel free to choose your own. A: Catchy Heading   B: Intro paragraph to grab attention / relate to target market:         C: Additional details to promote the message:                      D. Final paragraph invoking action         Q6. What publications could you send your press release to (justify in terms of the publication being read by your target market) and why might they publish it.     Part D Personal Selling and Sales Promotion Reference: Module 3 Chapter 3  Q7. Identify 2 sales promotions that you might consider using as part of this marketing plan. Explain what you would offer AND how you would ensure that you benefited from the promotion (particularly if you are offering a discount how would you make back that money?) Sales promotion 1:      Sales promotion 2:      Q8. Prepare a script that explains why prospective customers from your target group should buy from you and not your competitors.           Part E Marketing Effectiveness Case Study Reference: Module 3 Chapter 5 for Customer Service Case Study  Q9. Review the Case Study No Customer Focus Pty Ltd on page 309 and identify the aspects that made them so bad, and suggest practical solutions and ways they can improve their customer service.                 Please mail this Assessment Task to: Australian College of Commerce and Management Locked Bag 8804, Wollongong NSW 2500 Email:  HYPERLINK "mailto:assessments@austcollege.com.au" assessments@austcollege.com.au Fax signed coversheet to 02 4225 1400  Australian College of Commerce and Management Page  PAGE 1 of  NUMPAGES 12  FILENAME SSP_SmallBusMktingAssessmentTask6 v5-08   FILENAME SSP_SmallBusMktingAssessmentTask6 v5-08  567@FNPQR    pgXNDh>h>5aJhQwbh>5aJ jhh>5CJaJh>5CJaJ jh2h>5CJaJh2h>5CJaJh2h>CJaJhh>CJaJhh>CJaJh]h>5CJaJh>5CJaJh>CJaJh"1h>5CJ aJ hlh>5CJ aJ hS5CJ aJ h 5CJ aJ hG5CJ aJ h>67@FP$If^gdhdCl04$d%d&d'd-D @&M NOPQ^gd>gd> VPQR hcL99$IfgdhdCl0$If^gdhdCl0gd>kd$$Ifl0t"  t0"644 lap 4 A B C D E jeee\ $Ifgdhgd>zkd$$Ifl0t"LL t0"644 la & F$$If`$gd>l0 2 4 7 @ A B C D E J K L U ` d s u { ź~rm~~d_Th;h>CJaJ hm'\hm'5\aJ h>\hhh>5\aJhhhh5\aJhh5\aJhG5\aJhS5\aJh' 5\aJhh>5CJaJhh>CJ aJ h>CJ aJ h>h h>CJaJhfQh>5aJ h>5aJh>CJaJhQwbh>5aJ %ekd$$IflJt""0"64 layth$$If^a$gdm ekdh$$IflJt""0"64 layth  P Q S P $If^gdhdCl0$a$gd> $@&a$gd> @&^gd>gd>  < O P Q S ] F L O P Q S T U ` < > Ͽyk_V_M_BhCh>CJaJh&F'5\aJh>5\aJhN h>5\aJhRKh>5CJ\aJh;h>5CJaJhh>]aJhkh>5aJhLh>5aJ h>5aJh>5CJaJh]h>5CJaJh]h>5CJ0OJQJaJ0h;h>CJaJ h>aJhruhh>aJhruhh>5\aJhruhh>5aJP Q R S T U jeeeR7$If]^gdhdCl$IfgdhdClgd>kdz$$Ifl0t"M   t0"644 lap > @ hP=$IfgdhdCl@|$@&If^gdhdCl@|gkdL$$Iflt"" t0"644 la$@&If^gdhdCl$If^gdhdCl> @ d h j |   & T V ʾʾʲ}u}nbnb}hmh>5CJaJ h>5aJhMqCJaJh>CJaJhh!CaJh!C5CJaJhh6>aJh6>5CJaJhhJaJhhJ5CJaJhh>5CJaJhh>aJh ;3h>CJaJ h[yh> h>\ h>CJ(h>hh>5]aJ |ii$IfgdhdCl@|$If]^gdhdCl@|gkd$$Iflt"" t0"644 la qVCC$IfgdhdCl$If]^gdhdClkd$$IflFt" t0"6    44 la qVCC$IfgdhdCl$If]^gdhdClkd$$IflFt" t0"6    44 la qVCC$IfgdhdCl$If]^gdhdClkd$$IflFt" t0"6    44 la qVCC$IfgdhdCl$If]^gdhdClkd$$IflFt" t0"6    44 la qVCC$IfgdhdCl$If]^gdhdClkd"$$IflFt" t0"6    44 la          qlllllllllllgd>kd$$IflFt" t0"6    44 la " $ & @ V *fY 0^`0gdP4|kd($$IflD0t" t0"644 la$If^gdhdCl0gd> *+,-1=>?@BCEFHIKLvy̽wog_j hihUjk hihUj hihUj3 hihUhj hihUj hihUj_ hihUjhihUhihh6th)^j'h)^U hCJ h)^CJhP4hP4CJ hP4CJhkhP49aJjhP4U hP49h`h>aJjh`UmHnHu%*,-yz{ M>?AB ^gd)^ gd)^ & F gdP4 ^gdP4 ^gdP4BDEGHJKLFGRTUWX ^gdih ^gd)^)EFRSUV   zrj+hI;UjhI;UjhI;UjWhI;UjhI;UjhI;UjhI;UjhI;UjKhI;UjhI;U hI;CJjhI;UjwhI;UjhI;Uj?hI;Uj hI;UhI;h//h%hih*X ^gdI; ^gd)^     !IJLMOPR ^gdI;JKMNPQRU34   }umic h`|CJh`|jh`|Uj{h!hU h!hCJjh!hUjCh!hUjh!hUh!hj hAMUjohAMUhAMjhAMU hCJ hAMCJ h6CJ hI;CJj7hI;UjhI;UjhI;UjchI;UhI;jhI;U$45   EFHIKLNO ^gd`| ^gd!h ^gdI;  FGIJLMOPRSTUVWXYZ 4578:󥛕zrnfnj&h: Uh: j%h: U h: CJh: h: CJ h)CJ h:DCJ h.dCJh.dh.d5CJ hUXCJj"h`|U h`|CJj["h`|U h!hCJj!h!hUj#!h!hUj h!hUjh!hUjOh!hUh!hh`|jh`|U%OQRTUWXZ[\ $If^gdI;l ^gd`| ^gdI; ^gd!hnSSSSSSSS $If^gdI;lkd#$$IflF 6 . t06    44 layt.d Skd$$$IflF 6 . t06    44 layt.d $If^gdI;l Skd$$$IflF 6 . t06    44 layt.d $If^gdI;l Skd%$$IflF 6 . t06    44 layt.d $If^gdI;l      Skd%$$IflF 6 . t06    44 layt.d $If^gdI;l  !34679:<=LMOPRSUVjkmnp ^gd: ^gdI;:;MNPQSTVijklnoqrt׿׹wogjV0hnUj/hnUj/hnUj.hnUj-hnUjJ-hnUj,hnUj,hnUhnjv+hnU h@CJ hnCJj*h@Uj>*h@Uj)h@Uh@j)h: Ujj(h: Uj'h: Uh: j2'h: U'pqst^gdA7 ^gdn ^gd: "#$%&'()*+4<\Әwnwe_e hSXCJhhCJhP4hP4CJhP4hCJ h h5CJ hI55CJhkhyI-9aJj1hyI-U h-=aJhUnhUnaJ h+aJ hP aJ hUnaJ hW8aJ hvAaJ h1aJhHhyI-aJhhP4hI5h: h: CJ hnCJj0hnU#$&'(     ^gdP4 ^gdI5 ^gdyI-^gdA7\    "#$%&'()+¾冂zrnfjB8h^Uh#cj7h^Uj 7hvAUhvAjn6hvAUj5h^Uj65h^Uj4h^Uj3h^Ujb3h^Uj2h^Uh^j*2h^U hvACJh^h^CJ hVCJ h#cCJ h^CJ hCJhhCJ hP4CJ$!"$%'(*+-.01345 ^gdVgdV ^gdvA ^gdI5+,./123478пЫЛ{tojoa[ h>aJhHh>aJ hP 9 h>9 h#c5CJj?hVUj>hVUjZ>hVUj=hVUj"=hVUj<hVUj;hVUjN;hVUhVj:hVUh^hVCJ hVCJ hV5CJ h^CJj:h^Ujz9h^Uh^j8h^U" ^gdI5 ^gd> ^gd> ^gd+gdV ^gdVg    Mƺxph`\h^pjFFh=UjEh=UjEh=UjrDh=UjCh=Uj:Ch=UjBh=UjBh=UjfAh=Uh=j@h=U hYCJ h+CJ h=CJ h);CJhP hP CJhP h);CJ h>5CJhkh>9aJj.@h>UhHh+aJ$   NO ^gd= ^gdI5MNOPRSUVXYZ[\^_abdefghjkmnpqrstvwyz|}|tld\jPh@J~UjjOh@J~UjNh@J~Uj2Nh@J~U h@J~CJjMh@J~UjLh@J~Uj^Lh@J~Uh@J~jKh@J~U hAqCJ h^pCJj&Kh^pUjJh^pUjIh^pUjRIh^pU h=CJjHh=UjHh=Uj~Gh=UjFh=Uh^ph=$OQRTUWXZ[]^`acdfgijlmopr ^gd@J~ ^gdI5 ^gd^p ^gd=rsuvxy{|~ ^gdI5 ^gd@J~}~ypyi`h- h- CJ h- 5CJhP hP CJhP hcCJjWh@J~UjVWh@J~UjVh@J~UjVh@J~UjUh@J~UjTh@J~UjJTh@J~UjSh@J~U h|CJjSh|UjvRh@J~UjQh@J~Uj>Qh@J~Uh@J~jPh@J~U hAqCJ h@J~CJ%mnpqstvwyz ^gd"lgdQ ^gdP ^gdI5 ^gd@J~Nlmnoqrtuwxz{սո}yqyiyayYyjn]hrEUj\hrEUj6\hrEUj[hrEUhrE h"lCJhkh"l9aJjZh"lU hY;aJhHh"laJ h29 hY;9 hao9 h"l9 h9jbZhP UjYhP Uj*YhP UhP jXhP U h);CJhchY5CJh- h- CJ hP CJ"  ^gdrE ^gdI5 ^gd"l!"#$%^u|t|l|jfh:Ujeh:Uh:jZeh:Ujdh&Uj"dh&Ujch&Ujbh&UjNbh&Ujah&Uhaoh&htT haohtTjahrEUjz`hrEUj_hrEUjB_hrEUj^hrEUhrEj ^hrEU' ! ^gd: ^gd& ^gdI5 ^gdrE%./01246O\           ¼wog_jFmhUjlhUjlhUjrkhUjjhUj:jhUjihUjihUjfhhU hCJ hWG]hhh h(JCJhkh(J9aJjgh(JU haJ h(JaJhHh(JaJ h(J9 h0D9h:j.gh:U%/12           ^gd& ^gd ^gd(J ^gd(Jgd(J        ! # $ & ' ) * O } !&!(!{!!!!^gdhdC ^gd& ^gd        ! 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