ࡱ> %` rbjbjٕ bf$SSSPStHTRUUppUpUpUV V V$ށhF- ZVV Z ZpUpU P]P]P] ZpUpUP] ZP]P]6-y{pUT TRrSZ z~"0R)z [ 8{ {VWP])X|XeVVV\XVVVR Z Z Z Z$ D/ ;d ; SSP Marketing - Small Business Management Assessment Task Cover Sheet Students Name:Business: Please complete and check all shaded sections before mailing to the College. Make sure this cover sheet is securely attached to your Assessment Task. Please (() the type of submission (Full Submission Partial Submission Resubmission Certificate IV in Business (Small Business Management)BSBSBM301ACode Task 1 Business Opportunities Participant Declaration: I declare that the material contained in this Assessment Task is my own work. XStudents Signature: / / College Use: Assessment Result: % Competent % Competence not yet demonstrated  Comments: Assessed By: Signature:Assessed By: Name: / / Part A  Business Purpose and Objectives Complete the following questions using information about the business you will be basing your marketing activities on.  1. Business Name:  2. Geographical area that it operates in:  3. Main products or services the business sells:     4. Who are your key type of customers eg other businesses or the general public, or a specific demographic group:    5. What are the ways you currently market your product and promote your business?     6. Why did you start the business?     7. What is the main objectives of the business ie what are you trying to achieve a) for your customers:    b) for you and your family:    8. What are the biggest risks faced by your business:    9. What do you want to achieve from this course:    10. Are you able to commit at least 3 hours each week to doing the course? Y / N What regular days/ times will you be able to dedicate:   Part B Business Opportunities Complete the following questions using information discussed in the presentation on Business Opportunities.  11. How might the spread of the internet (or other emerging technology) create opportunities for your business or other businesses?    12. For the Olive case study identify what business opportunities may exist. New Product Opportunity:    Existing product Opportunity:    New market Opportunity:    13. For your own business OR one that you are aware of list some potential business opportunities that may be worthwhile further analysis.       Part C Analysing Opportunities Complete the following questions using information discussed in the presentation on Analysing Business Opportunities.  14. What five factors should you consider when analysing potential business opportunities? 1.  2.  3.  4.  5.  15. For the case study what information do you need to be able to properly analyse the business opportunities that exist. Information needed for Analysis              Q16. For one of the opportunities that you identified in Q13, list the information you need to research and consider in analysing the opportunity. Opportunity:  Information Needed / factors to be considered              Q17. For the opportunity above what personal skills are needed to properly evaluate this opportunity AND to implement it if it is found to be a viable opportunity?         Part D Analysing Data Complete the following questions using information discussed in the presentation on Analysing Data.  18. Use the following steps to evaluate the financial viability for Olive. a) One-off Costs  b) On-going Costs assuming an hourly rate of $10 for staff and $40 for Olive   Assume: - the costs for sandwiches are currently $1.20 on average; and a 10% increase will occur for gourmet sandwiches (new costs = $ ___________) - the price that is charged is currently $4.60 on average; and a 20% price increase is possible for gourmet sandwiches (new price = $__________) c) Calculate the profit of the current style of sandwiches: $ ______________ d) Calculate the new profit of the gourmet style of sandwiches: $ ______________ e) How many gourmet sandwiches need to be sold each week to cover the one off costs? _______ f) How many gourmet sandwiches need to be sold each week to cover the variable costs? _______ 19. Is this a good opportunity for Olive or not? Explain your answer            Please mail this Assessment Task to: Australian College of Commerce and Management Locked Bag 8804, Wollongong NSW 2500   FILENAME SSP_SmallBus_MKT_AssessmentTask1_v2-08 Australian College of Commerce and Management Page  PAGE 1 of  NUMPAGES 7  Australian College of Commerce and Management  FILENAME SSP_SmallBus_MKT_AssessmentTask1_v2-08 Page  PAGE 7 of  NUMPAGES 7 ,HIJSYacde   ! 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